The Rolls Royce 102EX electric concept has been announced today, with the company saying it will be unveiled on March 1st, 2011, at the Geneva motor show. The electric Rolls Royce 102EX test vehicle is built on a Phantom and will tour during 2011 to gather research data for future alternative powertrains for the band. The Rolls Royce 102EX is also known as the Phantom Experimental Electric (EE), and represents the band's entrance in the alternative fuel powered vehicle market.
The electric Rolls Royce 102EX will be tested on roads in Europe, the Middle East, Asia and North America. In fact current customers of the brand will get the opportunity of testing the electric Rolls Royce 102EX and compare it to the vehicle they own.
The company says they currently have no plans of putting the electric Rolls Royce 102EX into production, however, we say where there’s smoke, there's always a fire.
The purpose of the current test is to determine if the electric Rolls Royce 102EX offers a proper range between re-charges, if it works well in extreme conditions and that if it meets the requirements customers expect from the brand.
We'll have more details on the electric Rolls Royce 102EX at the time of the Geneva show.
Rolls Royce Press Release:
ROLLS-ROYCE MOTOR CARS CONFIRMS ELECTRIC TEST VEHICLE PROJECT
Rolls-Royce Motor Cars today confirmed the development of 102EX, a one-off, fully electric powered Phantom, to debut at the Geneva Motor Show on 1 March 2011. The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing
future decisions on alternative drive-trains for Rolls-Royce Motor Cars.
“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”
Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world’s most discerning customers. With 102EX, also known as the Phantom Experimental Electric (EE), it is the company’s intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.
102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.
While there are no plans to develop a production version, as one of the company’s EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience.
These include the car’s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world’s pinnacle automotive brand.
“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”
In preparation for the Geneva debut, Rolls-Royce will launch the website www.electricluxury.com this week, a portal to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site will also deliver regular updates of the car’s progress while on tour.
Full technical specifications for 102EX, as well as images and b-roll will be published at 00:01 GMT on 1 March 2011.
