Subaru has announced today that it will unveil a new concept at the next LA Auto Show. Apart from the Subaru LA Auto Show Concept, the Japanese car maker has also revealed its new slogan - Confidence in Motion - which will be embodied by the new car. No details of the Subaru LA Auto Show concept have been revealed yet, but the company states that its philosophy is that cars should be more than means of transport. Subaru says cars should also offer enjoyment.
From the teaser images released by the company, we can speculate that the Subaru LA Auto Show Concept will preview a new sporty model, maybe a coupe. We can't be sure at the moment.
We'll have more details on the Subaru LA Auto Show Concept as soon as they become available.
Subaru Press Release:
Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, announced today the establishment of a new global brand statement, “Confidence in Motion”, as part of its ongoing efforts to enhance the Subaru brand.
“Confidence” reflects Subaru’s attitude toward engineering excellence and the trust generated among
drivers by following through on its commitment to provide both enjoyment and peace of mind. “in Motion” expresses Subaru’s resolve to continue innovating to meet customer expectations in a world of constant change.
Subaru will proactively address global environmental issues and the demands of ever-maturing automobile use. Subaru believes automobiles should be more than just a means of simple transportation. They should also be a source of enjoyment, and enjoyment rests on a foundation of peace of mind. These two inseparable values are central to the
Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be.
“Confidence in Motion” expresses Subaru’s aim to continue evolving in order to offer even more customers new ways to enrich their lives through a uniquely satisfying Subaru experience.
From now on, “Confidence in Motion” will be at the center of all Subaru activities. As the first step, FHI will exhibit a concept car embodying the new brand statement at the 2010 Los Angeles Auto Show in Los Angeles, California, USA (press days on November 17 and 18, open to the public from November 19 to 28). A press briefing with FHI President & CEO Ikuo Mori is scheduled for Wednesday, November 17 at 12:20 (PST) at the Subaru booth.
