Bang & Olufsen announced a creative partnership with Aston Martin. Dr. Ulrich Bez, Aston Martin's Chief Executive Officer, said: "Without technological innovation, neither Aston Martin nor Bang & Olufsen would have achieved the reputation they have today as leaders in both design and performance," he says. "Elegance and excellence go hand in hand, and designers, engineers and specialists in both companies will work closely together to achieve a benchmark result."
Bang & Olufsen's Chief Executive Officer Torben Ballegard Sorensen believes the two companies have much in common, and not just in terms of esteem and ambition. "There are deep similarities between our cultures and heritages,"
he says. "Bang & Olufsen's values are rooted in passion and performance as well as design and craftsmanship, and these exact values are experienced in an Aston Martin."
