The Style Icon ad campaign for BMW's latest "Naked Bike" - the BMW F 800 R - will be launched in Austria in April. The company says the BMW F 800 R is a "smart tool" for everyday traffic offering a desirable design and extensive personalization options. Style Icon is the first Austrian developed ad campaign for BMW motorcycles and involves Vienna photographer Irene Schaur who has previously worked with Playboy.
The BMW F 800 R is powered by a 798 cc engine that develops 64 kW/87 hp at 8,000 rpm and 86 Nm of torque at 6,000 rpm. The BMW F 800 R has a dry weight of 182 kg.
