The French carmaker has released the first images and details of the Citroen DS Inside concept which illustrates a new product line. The company says the Citroen DS Inside shows a new concept, called Creative Technologie, but the details on the actual vehicle are slim. The Citroen DS Inside also premieres a new naming system for the car manufacturer. The model line up will be called DS3, DS4 and DS5 (DS stands for Different Spirit).
With the Citroen DS Inside concept the company focuses on styling, onroad performance and use. More details on the Citroen DS Inside will probably be released shortly.
from the Citroen press release:
Development strategy
Renewing models and making them significantly better than their predecessors is already an ambitious program. But some customers want deeper-seated changes as mentalities shift from “wanting more” to “wanting better”. This strategy is based on two approaches:
Practical but stylish
The first approach, consisting in satisfying fundamental mobility needs, addresses customers who, having down-sized, are on the look-out for more economical – and more intelligent – products.
Some would describe this as low-cost, but it isn’t. The real challenge for CITROEN is designing products that are less expensive but with no loss in appeal. This approach is perfectly illustrated by the CITROEN C3 Picasso, a real recession proof car. And, going forward, our CITROEN C-Cactus project will be an even more accomplished solution.
Motoring pleasure and pride of ownership
In contrast, the second approach favors motoring pleasure, with no loss in practicality. Customers here are looking for outstanding products that confer status and bring them an all-new automotive experience. They want prestige, thrills and refinement, without the rigid codes of traditional upper-range models.
To address this need, CITROEN is today launching a new line of products to broaden its current range. The new line will consist of three new cars, positioned in the small, medium and large car segments, launched successively from 2010.
The first illustration of this new product line is the CITROEN DS INSIDE concept car. The concept car and vehicle line are characterized by forthright choices on styling, onroad performance and use. These are accessible objects of desire, cars that stand apart by their creativity, intelligent design and build quality, embodying the very best of CITROEN. The new product line will perfectly illustrate CITROEN’s new spirit of “Créative Technologie”.
The new line will also have a new naming system. Like the main range vehicles, which carry the letter C and a number, and, like the MPVs, which sport the Picasso signature, the new models will feature a special name: the DS line.
DS stood and continues to stand for a new approach to automobiles and the future. CITROEN is taking inspiration from its design DNA to strengthen the positioning of its new product line. The range instills the different spirit, that the name DS inspires. Hence the distinctive model line up will be called DS3, DS4 and DS5. DS: Different Spirit.
IV – February 2009: A new era. CITROEN plays a starring role.
