BMW released the new accessories collection that features sunglasses, a Quartz Chrono watch with the BMW logo engraved on the back, a bag collection and a new line of clothing.
BMW Press Release:
Joy in every moment. The new BMW Collection.
Munich. Featuring sophisticated quality, innovative materials and dynamic design, the premium products in the new BMW Collection are made for mobile people who lead a dynamic, active life and still want to enjoy the benefits of the BMW premium brand even when they're not in the car. Fashionable clothing, useful and attractive accessories, durable bags and cute kids' products are included in the new BMW collection.
Brand-new Clothing
The attractive outfits for ladies and men feature classic cuts, high-quality materials, excellent wearer comfort and new color shades such as ice blue, olive and wasabi green.
The Ladies' Pullover with V neck in timeless black or fashionable ice blue is one of the most popular items. Lycra gives the feminine knitted pullover a snug and flattering fit.
The left sleeve is decorated with color-coordinated BMW lettering.
The narrow-cut Men's Pullover with V neck goes equally well with casual jeans or a suit. The colours black, dark grey and olive emphasize the versatile look of this knitted pullover.
With its inner lining in the exclusive new color wasabi green, the dark blue Ladies' Jacket with belt is highly stylish. It has a high stand-up collar, adjustable drawstring at the waist and has wind and water-resistant outer material, making this functional jacket fully weatherproof
- including the enamelled BMW logo on the left-hand side of the hem.
The All-Weather Jacket for ladies and men also offers full protection against all weather conditions with a removable hood inside the collar and a practical inner vest. Sealed seams make this comfortable 2-in-1 Goretex jacket totally wind and waterproof. The adjustable drawstring in the hem ensures a perfect fit. The BMW logo is embroidered on the left-hand side of the hem.
Fashion for Kids
For the first time BMW is presenting a children's fashion line. The little fans will be looking stylish at school and in their spare time with BMW. The Kids Polo Shirt has contrasting inserts on the sleeves for the best look. The Kids Longsleeved Top has the BMW logo printed on the back of the shirt. The Kids Cap has the BMW logo embroidered on the front of the cap; the young fans won't leave the house without it.
Brand-new Accessories
With their attractive design, innovative materials and sophisticated functionality, the high-quality accessories in the new
BMW Collection are both an expression of individuality and the essential complement to an active lifestyle.
The high-quality Quartz Chrono with Leather Strap men's wristwatch in the new BMW Collection has a very contemporary look. The polished stainless steel casing measuring 40 mm in diameter houses a high-precision Swiss ETA movement. Date and seconds are shown separately and scratchproof mineral glass protects the watch from damage. The Quarz Chrono is watertight to 10 ATM. A black croc look leather strap guarantees lasting wearer comfort. The BMW logo is engraved on the back.
The sunglasses in the latest BMW Collection expertly combine sporty design with outstanding UV protection. The cool metal Sunglasses Sport and Sunglasses Sport Style models - both in gun metal grey - feature shatterproof plastic lenses with 100% UVA, UVB and UVC protection up to 400 nm, compliant with safety category 3. The Sunglasses Sport model also has mirrored lenses. The BMW logo is laser-engraved on the earpieces.
The Sunglasses Active black plastic model is a particularly dynamic design. The inside of the frame is a different color for an exciting contrast effect. On this model too, the mirrored, shatterproof plastic lenses guarantee optimum UV protection compliant with safety category 3. There is a BMW logo on the earpiece.
Brand-new Bag Collection
For people who are always on the go, it's the little things that matter. With their amazing versatility, generous capacity and innovative details, the beautifully crafted bags in the new BMW Collection appeal to sophisticated cosmopolitans. All bags are made from durable, water-resistant polyester and come in black/grey.
The compact Trolley Case is perfect for a business trip or long weekend. Clothes and documents can be securely stored in the roomy main compartment using packing straps. The suit compartment in the lid has tension-adjustable straps to ensure crease-free transport. Keys, boarding passes and snacks can be kept in the two zip pockets. Two guard rails on the back and edge guards on the corners provide additional safety and stability. And just for fun, the bearing-mounted castors have rims that look like real BMW wheel rims.
The elegant Suit Bag is the stylish way to travel with a suit. It has a generous main compartment with a fixture for hanging all types of coat hangers and four shoe bags. The large zip bag on the front is ideal for documents that you need easy access to. For convenient transport, an adjustable carrying strap or handle are optionally available.
The robust Boardcase is a match for even the most severe turbulence. Two zip pockets on the inside along with packing straps and tension-adjustable straps help keep creases out of clothes during transport. The boardcase can either be carried using one of the two handles or conveniently pulled on bearing-mounted castors with BMW-style wheel rims.
The sporty look can be elegant too. The main compartment of the practical Sports Bag features an integrated zip pocket and offers plenty of space for sportswear and leisurewear. There are two side pockets on the outside and a front pocket with two mobile phone compartments.
At last you can be as stylish when you travel as you can at home. In the large inner compartment of the Travel Bag with Trolley Function, two tension-adjustable straps made of belt webbing hold clothes or documents securely in place. The zip pocket in the front has two mobile phone compartments, two PDA compartments and an open pocket. With three carrying handles along its length and width and a trolley handle system with bearing-mounted castors, the travel bag on wheels offers a versatile range of transport options depending on the situation.
M Collection
Dynamism and technology are the essential ingredients of motor sport, and BMW has been setting the standard for decades with its BMW M models. The sporty fashions in the new M Collection are equally high calibre. The fashionable ladies' and men's outfits come exclusively in black, with the M logo and typical M color strip for that distinctive M look.
The M Collection Men's Jacket with its narrow cut is particularly cool and sporty. The breathable leisure jacket is wind and water-resistant. The logo is embroidered on the left breast and the M color strip is on the inside.
The M Collection Ladies' Shirt combines style with dynamism. Its waisted cut is popular with female sports car fans. It also offers excellent wearer comfort and keeps its shape thanks to its Lycra content. The button facing of the ladies' blouse is also decorated with the M color strip and the logo is embroidered on the left sleeve.
Kids Collection
BMW's youngest fans just love it! The Baby Racer II helps kids of 1 to 3 discover the fascination of travelling on four wheels. Already a big hit, it is now also available in a silver BMW Service Racer version. The design of the BMW Service Racer - which looks just like a BMW servicemobile - combines high quality with attention to detail.
It has metal-ice-effect front and rear panelling, white stripes on the side underneath the seat bench, a "BMW Service Racer" sign, and wheel rims in the original BMW double-spoke design. The rounded shapes of the BMW Service Racer prevent risk of injury and the comfy blue soft seat gives secure support for nappy-wearers.
Parents will appreciate the broad plastic wheels (noiseless tyres) that run quietly and don't leave streaks on parquet floors. Extensive quality testing guarantees the excellent safety and lasting durability of the BMW Service Racer.
The products in the new BMW Collection and Kids Collection are available from mid-September 2007 from BMW dealers.
