Swiss watchmaker TAG Heuer and Tesla have entered a partnership which resulted in the one-of-a-kind collector's car Tag Heuer Tesla Roadster. The Tag Heuer Tesla Roadster will be unveiled at the Geneva auto show tomorrow.
The Tag Heuer Tesla Roadster features a bespoke interior signed by Chief Designer Franz von Holzhausen that features Tag Heuer branded elements and a newly designed center console. The Tag Heuer Tesla Roadster comes with the Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch.
The Tag Heuer Tesla Roadster features a Foucault Field Gray exterior finish.
Tesla Press Release:
Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.
On display at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen,
incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18.
This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand's vintage stopwatches.
The car's exterior color scheme is Foucault Field
Gray, embodying the innovative spirit of both companies. The design was inspired by the new TAG Heuer concept watch, a technical milestone in mechanical movements, which brings technologically advanced art to life through motion.
The 2010 TAG Heuer Tesla Roadster will remain at the Tesla booth during the public show days, March 4-14 at the Palexpo-Geneva conference center. The car will then be driven to Baselworld, the world's largest watch exhibition, for a special event March 18.
