BMW announced today they will offer a Political Roundel Attachment Tag so you'll be able to show your true colors this election. The BMW Political Roundel Attachment Tag will give you a way to personalize your car according to your political views. At this moment, the BMW Political Roundel Attachment Tag is in a prototype phase and it's offered only in the UK. It includes all the major UK parties.
Apart from the new BMW Political Roundel Attachment Tag, the German brand also announced the launch of the Canine Repellant Alloy Protection system that stops the dogs from relieving themselves on your car's wheels.
BMW also launched the Magnetic Tow Technology which lets other motorists know what you really think about them.
Of course, you have to realize today is April 1st, Fool's Day.
BMW Press Release:
Show your true colors this election
Soon Great Britain will be in the grip of election fever and as the public goes to the polls
BMW has created a unique way for customers to personalise their cars depending on their political leanings. BMW’s innovative Political Roundel Attachment Tag (PRAT) is a highly stylised limited edition accessory of the BMW product portfolio and comes available in the colours of all major UK parties.
Uwe Beanhadde, Head of Made-up Technology at BMW’s renowned Forschungs und Innovationszentrum in Munich, said: “We have been working on this innovation for a number of years and see it as a niche with potentially wide appeal. One of the most popular features, sure to strike a cord with
the floating voter, is that the roundel can be replaced in a matter of seconds should the opposition suddenly seem more appealing”.
News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on customers’ wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners know what they really thought of other road users.
