BMW is the latest major car manufacturer to get into the fight against texting and driving. They recently released a commercial campaign to demonstrate just how dangerous it is to get distracted while at the wheel. The clip shows just how careful parents are when it comes to their children, and at the same time, how careless they can get when driving. Talking on your mobile phone while operating a vehicle reduces your ability to process the information coming from the traffic, but at least you have your eyes on the road. While texting you are not even watching the road anymore.
U.S. Transportation Secretary Ray LaHood believes distracted driving has become an epidemic in America, but we believe this is not limited to America.
To illustrate what they mean, BMW is planning to start an online advertising campaign that will involve posting the words "TEXT MESSAGING IS VERY DISTRACTING" in bold on various websites. As a result, this message will make it difficult for visitors to read that particular website.
Watch BMW commercial against texting and driving lower down this page.
BMW fights Texting And Driving video:
