BMW launched today the first commercial campaign for the new Mini Coupe, which includes three TV adverts, together with various marketing endeavors in print and social media. Mini's new international campaign for the Coupe is called "Another Day. Another Adventure" and includes video ads filmed in Rio de Janeiro, Iceland and Hong Kong. In the "Sunday in Rio" commercial, the Mini Coupe goes to the famous carnival there, while in the "Tuesday in Iceland" ad, the car drives across the snow with some very suspicious passengers. The third spot, called "Wednesday in Hong Kong", the Mini Coupe gets itself a very nice girl.
Mini's social media campaign for the Coupe is called "All the Wrong Places", and features as a
partner the VICE lifestyle magazine. Watch the three Mini Coupe commercials lower down this page.
Mini Coupe commercial: Sunday in Rio:
Mini Coupe commercial: Tuesday in Iceland:
Mini Coupe commercial: Wednesday in Hong Kong:
