The Blue Oval has unveiled today the new 2010 Ford Harley Davidson F150 that features a new front fascia and grille and a new custom interior. Also a new feature of the 2010 Ford Harley Davidson F150 is the standard sport suspension and the 22" inch wheels polished, forged aluminum wheels and tires. These are the largest available on the F-Series.
The 2010 Ford Harley Davidson F150 is the 14th edition branded with the famous bike manufacturer - a tradition that started back in 2000.
The 2010 Ford Harley Davidson F150 is powered by a 5.4-liter three-valve engine that's good for 320 horsepower and 390 ft.-lbs. of torque.
The price for the new model has not been announced yet.
Ford Press Release:
The 2010 Ford Harley-Davidson™ F-150 delivers a new standard of “custom cool,” combining the smooth handling and legendary durability of America’s best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.
This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of
Ford Harley-Davidson F-Series models dating back to 2000, which aim to appeal to customers who appreciate quality and unique details only this kind of collaboration can bring.
“Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “Just like with our other associations, we’ve linked with an industry leader to offer the best of the best.”
The successful collaboration between these two
icons of the open road has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck. The 2010 Ford Harley-Davidson F-150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F-150.
“This truck builds on the legacy of toughness that’s been the hallmark of the Ford F-Series brand,” said Matt O’Leary, chief engineer. “Now we’re giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever – featuring a fully differentiated
design, all-wheel-drive capability, 22-inch wheels and a knock-out interior.”
The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.
Also standard are 22-inch low-profile performance tires – the largest in the F-Series lineup –
and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson – Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.
The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.
“There’s a real tie-in between the truck’s interior and exterior designs,” said Patrick Schiavone, Design director. “It’s very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That’s how we tie it in with custom bikes.”
Also impressive are the seats and console lid, which features hand-made cloisonné badges; the console has a limited-edition serialization plate.
“These handmade badges continue our theme of premium Harley-Davidson offerings,” said Schiavone. “Probably the only place that most people have seen hand-made cloisonné is on premium Harley-Davidson motorcycles. It’s really high craftsmanship, and people will recognize it as another connection between the two brands.”
Linkage is apparent even in the smallest details, such as adornments on the seats.
“The theme of the seat was designed to resemble a Harley® biker jacket,” Schiavone said. “We even used authentic materials you’d find on Harley-Davidson MotorClothes® brand apparel.”
The seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers from Harley jackets.
It is important to the Ford Design team that the truck remain genuine to enthusiasts of Harley-Davidson, customers who traditionally are as loyal to their motorcycles as F-150 owners are to their trucks.
That’s why the team meets regularly with Harley-Davidson designers and travels to motorcycle events throughout the year – including Daytona Bike Week, Sturgis Motorcycle Rally and Harley-Davidson dealer meetings – to talk to current and potential customers. The team wants to be sure that when Harley-Davidson owners or enthusiasts need a truck, this is the truck they choose.
“We talk to everyone we can; we find out what the customer values,” O’Leary said. “We look at what they like, what they want, and what they wish they had, and we go from there.”
“No one understands their customers better than Harley-Davidson and Ford,” said Joanne Bischmann, vice president – Licensing, Harley-Davidson Motor Company. “We’re proud to share the spirit of Harley-Davidson authenticity in a unique interpretation of America’s favorite truck, the F-Series.”
