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Thursday, August 21, 2008 |
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| Mazda MX 5 Niseko | |
| The Mazda MX-5 Niseko comes in two version: a 1.8i powered version and a 2.0i. The Mazda MX-5 Niseko soft-top is powered by a 1.8 liter engine and will be available in UK in 240 units at a starting price of 17,995 pounds. The Mazda MX-5 Niseko roadster coupe is powered by a 2.0 liter engine and will be available in 560 units at a price of pounds.
Mazda Press Release: SPECIAL ‘MAZDA MX-5 NISEKO’ BRIGHTENS WINTER GLOOM The latest Mazda MX-5 can truly be described as an all-weather, all-year sports car with its enhanced heating and air-conditioning systems. |
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| Now, to celebrate its continuing status as ‘Britain’s favourite sports car brand’ this winter, Mazda is introducing a pair of special edition ‘Niseko’ models, named after Japan’s most prestigious skiing resort.
As the latest edition of the world’s best selling roadster, the rear-wheel drive Mazda MX-5 Niseko boasts unrivalled handling and driving dynamics, and represents extremely competitive value for money. Available from £17,995 on-the-road, the Niseko offers up to £2,000 worth of additional or |
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| exclusive extras over and above the equivalent standard models.
On sale from 1 January 2008, both the ‘entry-level’ 1.8i Niseko soft-top (126ps, five-speed) and the £19,995 2.0i Niseko roadster coupe (160ps, six-speed) are available in an exclusive new bespoke colour ‘Icy Blue’ metallic, as well as Sunlight Silver metallic – for no additional charge. “Mazda MX-5 customers have traditionally given a warm welcome to each new ‘special edition’ model introduced during our roadster’s 18 year |
Gallery: Mazda MX 5 Niseko
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| history,” commented Mark Cameron, Mazda UK marketing director. “Now, for the first time with the Niseko, we are offering a ‘special’ model in both soft-top and roadster coupe forms and with co-ordinated brown leather seats and interior trim. Personally, I think the new ‘Icy Blue’ colour is going to appeal particularly to women buyers, although since launch the third generation Mazda MX-5 has achieved a 50/50, male/female sales mix as predicted.
“Traditionally, MX-5 buyers spend more on accessories and do more to individualise their cars, than |
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| other Mazda owners. Although the majority of those buyers use their MX-5s all-year-round, the peak ordering period is from February through to May, so the introduction of Niseko in January will boost sales at the back end of winter and give us a head-start for a spring sales boom,” added Cameron.
Special exterior features of the Mazda MX-5 Niseko include: unique design 17-inch alloy wheels, unique body-colour finish for the style bar trim, front fog lamps, Chrome Pack (door handles and headlamp bezels, and surrounds for the side-repeaters, front grille and fog lamps) and special edition ‘Niseko’ badging on each front wing, plus a unique dark brown premium cloth for the fabric roof (soft-top only). |
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| Inside, both Niseko models feature unique dark brown heated leather seats with co-ordinated door trim and icy blue stitching, plus dark brown leather steering wheel, gearknob and handbrake. They are also equipped with a dark-silver dash panel, stainless-steel scuff plates and Niseko-branded luxury interior mats, with a suspension strut tower bracing bar beneath the bonnet.
As well as adding the special Niseko features, the generous standard equipment of the donor vehicles ensures that buyers can enjoy: driver’s seat height adjustment, electric windows, central locking, MP3-compatible radio/single CD player with six-speaker audio system, climate control air-conditioning, stainless-steel scuff plates, twin chrome exhaust tail pipes and a Thatcham Category 1 alarm and immobiliser. Niseko owners will also enjoy a degree of exclusivity as production of this latest Mazda MX-5 model will be restricted. Just 240 examples of the Mazda MX-5 1.8i Niseko soft-top and 560 units of the MX-5 2.0i Niseko roadster coupe will be made available in the UK. Despite all of the additional specification, both Mazda MX-5 Niseko special editions remain in the same insurance groups as their standard counterparts – 11E (1.8i) and 13E (2.0i). |
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| Mazda MX 5 Niseko Photo Gallery: | |
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Date : 22 Dec 2007 07:57:24 |
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