BMW i3 i8

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BMW has announced today their i sub-brand, together with the first model to be built - the BMW i3 and the BMW i8. The BMW i3 was previously known as Megacity Vehicle and will be BMW's first city car. The BMW i3 will have an electric powertrain, and will be manufactured at the company's Leipzig plant. The BMW i8 is based on the Vision EfficientDynamics concept study and will be a plug-in hybrid drive vehicle. The German car maker say the BMW i8 will offer both high-performance and low fuel consumption and CO2 emissions.

So far, these are the only specs and technical details of the BMW i3 and the BMW i8 released by the company.

Both, the BMW i3 and the BMW i8, represent a 400 million Euros investment in the Leipzig plant, that will create 800 jobs up to 2013.

The BMW i3 and the BMW i8 will be built by a newly founded company, called BMW i Ventures, which is located in New York City.

BMW Press Release:



NEW BMW SUB-BRAND: BMW i

-BMW i stands for sustainable vehicles and mobility solutions
-Two models available from launch: BMW i3 and BMW i8
-Mobility services complement core business
-BMW i Ventures holding company founded
unich. The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable

premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility.

It’s a new day in our industry; a new era for individual mobility. This is BMW i – Born Electric.” said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.

In a first move, two models will be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead. To achieve this, a Venture Capital company was founded in New York City, BMW i Ventures, with an investment totaling up to 100 million US dollars.

“BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility – all with a focus on sustainability”, explained Robertson. The BMW i brand comprises vehicles and services developed since 2007 as part of project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group’s response to

changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package.

Revolutionary vehicle concepts

“With BMW i, we are building on the success and strength of our core brand,” emphasized Robertson. The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group’s first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.

Both models are based on a revolutionary construction concept known as LifeDrive architecture. An aluminum chassis houses the powertrain, and the passenger cell consists of high-strength but extremely lightweight carbon fiber-reinforced plastic (CFRP). “Both cars have been designed specifically for their respective alternative drive systems. We used the innovative architecture and CFRP to cancel out practically all of the extra weight added by the batteries. For our customers this means superior driving dynamics combined with significantly increased range using electric power,” explains Klaus Draeger, BMW Board member responsible for development.

BMW i8 to be built in Leipzig

Like the BMW i3, the BMW i8 will also be manufactured at BMW’s Leipzig plant. Around 400 million Euros will be invested in new plant facilities and some 800 jobs will be created up to 2013. Development and production synergies will be achieved through both vehicles using the same component sets for the electric motors, power electronics, and high-voltage lithium-ion batteries.

A range of vehicle-independent services

An additional range of mobility services – which can also be used independently of the cars – will be an integral component of BMW i. This will allow the creation of a new, profitable area of business over the long term and attract new customers to the company’s brands.

“Mobility requirements are changing in rapidly expanding megacities,” adds Ian Robertson. “Our commitment to car-enabled mobility services, like BMW ConnectedDrive, will be significantly expanded under BMW i. We’ll also grow our car-related premium mobility services. What’s truly groundbreaking is that we’ll begin offering car-independent premium mobility services. BMW i aims to provide customized mobility solutions across a seamless network of premium products and premium services.” The focus is on solutions which will improve usage of existing parking spaces, as well as intelligent navigation systems with local information, intermodal route planning, and premium car-sharing.

In addition to services developed in-house, the BMW Group is pursuing collaborations with partner companies and exploring strategic capital investments in providers of mobility services. To this end, the venture capital company BMW i Ventures has the goal to expand the range of products and services offered by BMW i in the long term by taking stakes in highly innovative service providers.

New York-based My City Way is the first company in which BMW i Ventures has taken a stake. Of the partnership, Ian Robertson said, “I am thrilled to announce that we have just signed our first strategic partnership with My City Way. As a mobile app, My City Way provides users with information on public transportation, parking availability, and local entertainment for over 40 cities in the US. Another 40 cities will be part of the global rollout, including Munich, of course.”

i can’t wait – the new sub-brand from BMW.

Since project i was launched in 2007 as a think tank for sustainable mobility solutions, BMW Group has been pursuing a number of ambitious goals. Just a year later we were able to unveil the MINI E, with the BMW ActiveE due to follow this year in some markets.



These innovative vehicles are key steps towards our overriding aim of producing the Mega City Vehicle, which will be presented in 2013. The BMW Group’s model range will expand in the coming years but we feel that the Mega City Vehicle is an innovative and distinctive enough offer to warrant its own special place in the portfolio. Now the time has come to allow you a first glimpse into the world of what will become a new BMW sub-brand.

To reveal what this brand will be called and to answer any other questions, we would be delighted if you could join us at our forthcoming online press conference.

More on the BMW i3 i8

Pricing information:


BMW i3 UK Price
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Source: BMW